Define Your Avatar

Get clear, real quick about your ideal customer.

Why define my avatar (ideal customer)?

  • It’s a basic stepping stone to any business building practice. It’s a key component to many of the entrepreneur courses on the market today.
  • It helps you focus on who you are talking to.
  • When you know who your avatar is, it makes it easier to write your brand copy and focus your product features and benefits.
  • You will better understand what people need and how to give it to them or, create it for them.
  • Knowing more about this person lets you connect to them in a deeper, more meaningful way.
This course is designed to help you get clear, real quick. It includes a collection of videos and worksheets that walks you through the process of defining who you are serving.

  • This is not a long, complicated course, you can complete it in a day or less.
  • It includes a collection of videos and worksheets that walks you through the process of defining who you are serving.
  • At the end of the process you'll know what makes your avatar tick and you'll have a handy one-sheet so you can keep them top of mind as you develop your products or services.


Your Instructor


Denise Ransome
Denise Ransome

What do you need? I got you.

In my work, I use short creative bursts of energy called Charrettes to harness the talents and energies in the room to build momentum, buy-in and a clear course usually within an hour or two.

Everything can be done with ease and grace.


Course Curriculum



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Frequently Asked Questions


What if I get really, really stuck?
My door is always open. If you feel stuck and need a little nudge please email me at [email protected]
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.