Define Your Avatar
Get clear, real quick about your ideal customer.
Why define my avatar (ideal customer)?
- It’s a basic stepping stone to any business building practice. It’s a key component to many of the entrepreneur courses on the market today.
- It helps you focus on who you are talking to.
- When you know who your avatar is, it makes it easier to write your brand copy and focus your product features and benefits.
- You will better understand what people need and how to give it to them or, create it for them.
- Knowing more about this person lets you connect to them in a deeper, more meaningful way.
- This is not a long, complicated course, you can complete it in a day or less.
- It includes a collection of videos and worksheets that walks you through the process of defining who you are serving.
- At the end of the process you'll know what makes your avatar tick and you'll have a handy one-sheet so you can keep them top of mind as you develop your products or services.
What do you need? I got you.
In my work, I use short creative bursts of energy called Charrettes to harness the talents and energies in the room to build momentum, buy-in and a clear course usually within an hour or two.
Everything can be done with ease and grace.